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How to get narcissists to give money to charity

Don’t pull on their center strings, tug on their “me” strings.

Narcissists are more likely to donate to charity if the request makes a speciality of them — no longer the recipient. That’s the finding of latest research from the University at Buffalo School of Management.

When charities asked narcissists to imagine the plight of any person else — say, a refugee or any person suffering from a rare disease — they had been much less more likely to donate. But when charities asked narcissists to imagine themselves in the midst of such tragedies, they opened their wallets.

“Charitable giving is about having empathy — recognizing and responding to the wishes and emotions of other folks,” stated learn about co-author Arun Lakshmanan, an affiliate professor of marketing. “Narcissists have issue with that, so asking them to imagine themselves as the individual in need can lend a hand elicit genuine fear and, thus, donations.”

Lakshmanan and co-researcher Esther Kang, an assistant professor of consumer psychology and behaviour on the University of Cologne, analyzed 1,300 people’s responses to charitable appeals. They measured the prospective donors’ levels of narcissism and tracked how they spoke back to several types of charitable appeals.

Known for their larger-than-life personalities and delusions of grandeur, narcissists tend to have hassle recognizing and responding to the wishes of others, according to the Mayo Clinic.

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Despite the findings, Lakshmanan noted that charities shouldn’t abandon traditional appeals that target the plight of recipients. In people with lower levels of narcissism, those appeals work similarly in addition to requests that asked the donor to image themselves short of lend a hand.

Charitable giving has been on the upward thrust lately, with a 3.9% building up between 2015 and 2016, according to the newest Giving USA annual file. But the growth could be finishing: U.S. charities predict a $21 billion drop in line with year in donations on account of the GOP-led adjustments to U.S. tax legislation.

Leslie Albrecht is a private finance reporter primarily based in New York. She worked in the past as a local information reporter on the New York City community information site DNAinfo, and as a reporter on the Modesto Bee and Merced Sun-Star, two McClatchy newspapers in California's Central Valley. She is a graduate of the Columbia University Graduate School of Journalism. Follow her on Twitter at @ReporterLeslie.

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