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Yelp reactivates Google antitrust complaint in EU

Yelp Inc. YELP, -Four.93% said late Tuesday that it has filed paperwork with the European Union's antitrust agency to reactivate a criticism against Google, which Yelp has lengthy claimed favors its personal services in searches as opposed to doable competitors. Yelp senior vp of public policy Luther Lowe told MarketWatch that the corporate is looking for to procure a ruling similar to the only the EU granted over comparison purchasing for native searches, relating to the $2.9 billion superb leveled against the Alphabet Inc. GOOGL, -Zero.80% GOOG, -Zero.91% -owned Google closing year. "The fine caught the headlines, but the most important thing that came out of it was the finding of guilt," Lowe said. Google has denied the allegations and is appealing the verdict; it didn't right away reply to a request for remark. According to Lowe, 40% of all looking out is native, and because of this is significant to Google's business. The heart of the criticism revolves around Google's alleged apply of first exhibiting links from its personal services equivalent to Google Maps, and then list effects from sites like Yelp or different assets of doubtless better data. Yelp is renewing its criticism because in conjunction with the $2.9 billion superb, the EU regulators' reasoning and a similar case filed in Brazil, Yelp has an additional edge, said Lowe. Alphabet class A shares had been flat after hours, and Yelp stock used to be down a fragment. Yelp stock has gained five.2% this year, as the benchmark S&P 500 index SPX, -Zero.31% has gained 1.9%.