Breaking News

This is why most people want to delete Facebook — it has nothing to do with privacy

If you’ve considered deleting your Facebook account, chances are high that it’s totally unrelated to considerations about privateness settings and the way your own knowledge is used.

So what's the primary motivation for most Facebook FB, -3.34%   users after they take into consideration forsaking the social networking platform? The answer is discreet: Happiness.

Google GOOG, -2.62%  searches for the phrase “delete Facebook” were 97% correlated with searches for words comparable to “being satisfied” and “quotes about being satisfied,” in keeping with analysis from Datatrek Research, a marketplace insights company. While extra users are Googling queries associated with happiness, people are additionally researching how you can delete their Facebook accounts.

That hyperlink holds true for the previous 14 years that Facebook has existed — and while it doesn’t prove that considerations about mental health are inflicting users to escape, it suggests a robust courting between the two. “Deleting Facebook doesn’t essentially make you satisfied or unsatisfied, however people who are in search of happiness additionally entertain the notion of coming off of social media as a part of that progress,” mentioned Nicholas Colas, co-founder of Datatrek.

Also see: Mark Zuckerberg finally speaks about privateness violations — five different things Facebook will have to exchange at the moment

This is not to mention that the revelations that Cambridge Analytica may have improperly won access to and used up to 50 million users’ private information hasn’t affected peoples pondering. As of Thursday, there were 3 times as many Google searches for “delete Facebook” than there were over the weekend. Related search queries included “Cambridge Analytica” and “Brian Acton,” the title of the Whatsapp co-founder who called for users to quit Facebook.

Still, much analysis has shown that social media can have a adverse effect on users’ happiness and mental health. One study indicated that an building up in people’s Facebook use may just significantly predict a decline in mental health results. However, Facebook would possibly not essentially be the worst wrongdoer — although that social network can contribute to larger nervousness and depression, Instagram and Snapchat SNAP, -1.27%  were even worse in that regard.

“This is this culture’s version of gazing television and speaking to buddies on the phone. It has changed such a lot of different social actions.”
Nicholas Colas, co-founder of marketplace insights company Datatrek Research

Interestingly although, web searches about different social networking platforms, including Twitter TWTR, -0.54%  and Instagram, weren’t correlated strongly with searches associated with happiness, Datatrek discovered. This, Colas argued, is a mirrored image of the essential role Facebook now performs in people’s on a regular basis lives.

“This is this culture’s version of gazing television and speaking to buddies on the phone,” he mentioned. “It has changed such a lot of different social actions.”

Read extra: Another main explanation why for unsatisfied youngsters: smartphones

There’s additionally a spike in “delete Facebook” searches every year in late December and early January, in keeping with Google Trends, suggesting that people are making an allowance for giving up the network after they’re desirous about New Year’s resolutions.

But even then, Colas mentioned that privateness isn’t essentially the principle issue using users to believe deleting their Facebook accounts. Instead, it’s extra a mirrored image in their political concerns, very similar to many shoppers’ protests towards companies that sell firearms within the wake of the school capturing in Parkland, Fla.

Cambridge Analytica has ties to President Donald Trump’s 2016, and a few Facebook users fear their knowledge was once used to help Trump win. “People are pondering, ‘Do I need to enhance a company that does things that not best doesn’t fit with where my knowledge will have to, however doesn’t fit with who I am as a person?” he mentioned.